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Last week Micralyne sponsored and participated in an online webinar put on by the MEMS Industry Group titled "Successful MEMS Product Development".
Over 140 people from around the world registered to listen to Mike Mignardi, DMD Program Manager for Texas Instruments, Alissa Fitzgerald from A.M. Fitzgerald & Associates and Bruce Alton, Vice President Marketing & Business Development at Micralyne. All three speakers highlighted the issues and challenges surrounding MEMS product development whether at the prototype stage, which covers most of Alissa's customer base, the wide array of companies that Micralyne works with, or at a captive, internal fab such as TI.
Regardless of who was speaking, the issues raised were similar. As the industry matures there is an increasing realization that MEMS is not a product in itself but an enabling technology that is only one piece of the product puzzle. What that means is internal and external collaborations are very important - whether it relates to design, fabrication, QA, packaging or testing - to successfully bring a MEMS product to market.
Each speaker also highlighted some new interesting uses of MEMS, including the roadmap for TI's DLP projectors, which are essentially one variant of becoming handheld devices.
Micralyne also has a number of customers that are bringing next generation product solutions to market. One example is Microstaq, which is constructing silicon micro-valves for applications across a broad range of industries like industrial automation, process control, air-conditioning and refrigeration, aerospace, automotive, medical and military. These devices, in an automotive application for example, can be integrated into air conditioning systems to reduce power consumption and provide better temperature control. This is a good example of the power of MEMS: Microstaq is making an existing product smaller, more powerful and less expensive.
What's more important, Microstaq has been able to engage potential customers around the world by realizing that the end user doesn't value a microvalve by itself: the end user values a fully packaged product that can be dropped into an existing industrial supply chain. Enabling technologies like MEMS create value as part of a larger product or supply chain, not as a standalone technology.
As always, we have included a Tech Brief in this edition of Newslyne and this version has been prepared by one of our lead process engineers, Thomas Krywko, who explains one of the fundamental building blocks of MEMS manufacturing, wet chemical processing.
Finally, as we are entering into the Christmas holiday season, on behalf of all Micralyne staff I would like to wish all of our customers, suppliers and friends a happy holiday season and a safe and prosperous 2007.
- Chris Lumb, President & CEO, Micralyne -